Supermodel, entrepreneur, and mother, Ashley Graham has teamed up with the athleisure experts at Knix releasing their Knix Active with Ashley Graham collection today August 5. As a longtime fan of both Graham and Knix I’m fanning-out at this collaboration.
Knix’s founder Joanna Griffiths started the underwear brand with pieces that were functional and fashionable. That idea of function made waves in the underwear industry, as the brand is well known for their leakproof technology which absorbs up to eights tampons’ worth of fluid, depending on the style.
Earlier today Graham announced on her Instagram that she “had to do more than just model this collection and decided to invest” in Knix. If you’ve followed Graham online for a while you’ve definitely seen her sweat it out in her Knix bras in the past as she’s been a fan of the brand for a while and often shares her workouts with followers.
As Graham stars in the campaign as Knix’s first-ever global brand ambassador, the promotional videos and imagery show the continued expansion of Knix as a brand and who they serve. The model choice consists of people with a wider range of body types, ages, and abilities — including aerialist Erin Ball — as they box, dance, and rock-climb in the 30-piece collection.
Speaking of range, the non-bra pieces are available in sizes XS-XXXXL with the bras ranging from sizes 28-44 and cups A to H. Ahead are some of the must-see items from this 30-piece Knix Active with Ashley Graham drop.